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Brodheim’s Data-Driven Transformation in Fashion & Optical Retail with SDG Group

From Manual Reports to Real-Time Intelligence: Driving a Culture of Informed Decisions

 

Empowering Business Intelligence in Retail

Brodheim Group, one of Portugal’s leading fashion and optical retail companies, partnered with SDG Group to modernize its business intelligence (BI) systems. The goal: to move away from Excel-based reporting and foster a culture of data-driven decision-making through advanced analytics using Microsoft Power BI and Azure.


This transformation enabled Brodheim to optimize performance across its retail operations, enhance data accessibility, and empower teams with real-time insights—ultimately unlocking a new era of strategic agility.

Retail Analytics Challenges

Before the project, Brodheim faced common challenges in retail business intelligence:

  • Heavy reliance on Excel spreadsheets
  • Lack of visual, real-time analytics
  • Limited data literacy among teams
  • Difficulty tracking weekly and daily sales patterns
  • Inefficient decision-making across stores and back-office functions

Brodheim needed a solution to improve operational visibility, enable mobile access to reports, and support teams from store managers to executives with data they could trust and act on.

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Our Approach: Power BI & Retail Data Strategy

SDG Group delivered a full end-to-end data and analytics transformation, starting with a comprehensive QlikView audit and guided technology evaluation. The project roadmap included:

  • Technology selection support: Demos of Power BI and Tableau
  • Migration to Microsoft Azure and Power BI
  • Custom dashboards for fashion and optical retail divisions
  • Mobile BI tools for store and field use
  • Training programs to promote data adoption and literacy

The solution spans key retail areas: Sales, Product, Inventory, Logistics, and Finance.

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Retail Analytics Results & Business Impact

The impact of Brodheim’s analytics transformation was immediate and far-reaching:

  • Significant time savings for operational and executive teams
  •  One-click sales comparisons week-over-week
  • Mobile access to dashboards across stores and field operations
  • Improved data literacy across departments
  • Data-driven decision-making embedded in team meetings and strategy sessions

 

 

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Client's Feedback

“The BI project developed in partnership with SDG has been instrumental in enhancing our data-driven decision-making capabilities. It has provided us with structured insights, enabling greater efficiency, more informed strategic planning, and a stronger, faster response ability to market challenges.”
 — Erich Brodheim, CEO, Brodheim Group

 

 

About Brodheim Group

With over 70 years of retail excellence, Brodheim Group is a leader in the Portuguese market. The company operates global fashion brands including Guess, Timberland, Tod’s, Vans, and Burberry, while also owning Optivisão and Modavisão, leading names in the optical retail and distribution sector.

Visit Brodheim's website
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Why SDG Group for Fashion & Retail Analytics Transformation

 

SDG Group is a global leader in data and analytics consulting, helping organizations across industries unlock value from their data. For retail, our BI and AI solutions drive:

  1. Smarter operations

     

  2. Faster decision-making 

     

  3. Stronger customer insights & Competitive agility

     

Explore What Data Can Do for Your Business

Whether you're in fashion, optics, or broader retail, we can help you evolve from spreadsheets to smart, scalable decision-making systems.

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