Industrial and Consumer Products companies operate in a competitive context, in which prices, innovation, and high visibility are the main variables.

The complexity is mirrored by different dynamics of change, such as the contraction of demand on the local markets which requires a new impulse towards a more global approach, a strong competition with retailers and private labels promotions, price lists fluctuation and the need to establish direct contact with consumers through social media.

The ability to predict future market trends is mandatory to offer right products at the right price, taking advantage of consumers feedbacks also provided by new digital connections, optimizing product assortment and improving the customer-oriented supply chain.

SDG offers opportunities to make full use of Performance Management and Business Analytics solutions to develop the next Competitive Intelligence framework, taking the most out of industry-specific insights as well as Big Data & Analytics practices, with a focus on Forecasting, Price Optimization, Mix Optimization, Next-Best-Action.

We see different and specific challenges in every new project, but the goal is the same: providing the Business with Innovative CPM and Advanced BI frameworks, capable of producing meaningful outcomes.

Key Factors

Price

Multidimensional profitability as a primary target

Products

Invest in new ideas but avoid cannibalization

Customers

Understand needs to offer dreams, use promotions but focus on the baseline

Trend

Manage local market decrease, go for globalization

Efficiency

From standard costing to target costing (variance analysis)

Flexibility

Customization and variety, service level and speed

Innovation

Digital revolution as an opportunity (new media & social networks)

Best Practices

Sales

Sales Analytics & Reporting, Sales Budgeting & Forecasting, Salesforce Targeting

Targeting

Customer & Product Profitability

Marketing

Promotional Analysis & Simulation, Brand Monitoring, Reputation & Sentiment Intelligence

Supply Chain & Logistics

Supply Chain Optimization, Logistics Accounting, Product Assortment

Operations

Sales & Operative Planning, Predictive Analytics, Demand Planning

SDG Solutions