Danone Spain Improves Automatic Order Management and On-Shelf Availability with SDG
During an event in Barcelona dedicated to leaders in the consumer goods industry, Danone Spain shared how the analytics solution implemented by SDG Group helped transform the way the company monitors business performance and manages automatic ordering processes.
Like many organizations in the FMCG sector, Danone Spain faced the challenge of ensuring that automatic replenishment orders accurately reflected customer demand while minimizing waste and maintaining high product availability. By leveraging advanced business intelligence and data analytics, the company gained greater visibility into sales and supply chain performance, enabling teams to make faster, data-driven decisions and continuously optimize automatic ordering.
The implementation delivered measurable business results. Danone Spain achieved a 5% reduction in returned goods, significantly decreasing unnecessary inventory movements and associated costs. At the same time, the company improved product availability in stores, ensuring that consumers could find the products they needed more consistently. This also contributed to a 3% increase in On-Shelf Availability (OSA), a key performance indicator for the retail and consumer goods industry.
Beyond the operational improvements, the solution provided users across the organization with an intuitive and easy-to-use interface that required little to no training. Business users, managers and sales teams were able to access relevant insights quickly, improving collaboration and supporting more agile decision-making. Thanks to mobile accessibility, key business information became available anytime and anywhere, empowering the sales force and management teams with real-time data while in the field.
Key Benefits
- Continuous monitoring and optimization of automatic ordering processes.
- 5% reduction in returned goods and unnecessary inventory movements.
- Improved product availability across retail locations.
- 3% increase in On-Shelf Availability (OSA).
- Intuitive, user-friendly interface requiring minimal training.
- Secure access to business information from mobile devices for management and field sales teams.
Presented by:
Tommaso Villani, Head of BI Area – Sales, Supply Chain and Customer Service, Danone Spain.