Intuitive Data Solutions for a Global Leader in Pet Nutrition

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Intuitive Data Solutions for a Global Leader in Pet Nutrition

Discover how SDG Group unlocked sales intelligence for one of the world's leading pet nutrition retailers.

THE CHALLENGE

Optimizing Sales Operations & Data-Driven Decision Making

SDG Group is proud to have partnered with a world-renowned leader in pet nutrition to transform their sales and operations data into actionable intelligence. As the pet nutrition leader worked to expand their global presence, optimizing sales operations and data-driven decision making emerged as a top priority.

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THE SOLUTION

Centralized, Data-Driven Reporting Ecosystem

Our teams developed a centralized, data-driven reporting ecosystem tailored for the client's field sales and leadership teams. This solution streamlines reporting processes, significantly reducing manual effort while enhancing data transparency, agility, and efficiency. With real-time insights at their fingertips, sales teams can now make faster, more informed decisions, improve customer engagement, and drive business growth.

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One-Stop-Shop for Insights

SDG Group designed and deployed three interactive, intuitive, and user-friendly dashboards within a centralized reporting tool:

A gap dashboard that enables the sales team to easily spot trends and identify gaps in product assortment and customer sales.
A mobile dashboard that empowers sales teams with a streamlined view of product and customer data that they can access real-time on their mobile devices when in the field.
A distribution dashboard that allows the sales teams to track distribution and sales performance on both a client and product level.

Key Results

Users empowered throughout the country

Faster performance improvements

Single source of truth