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Delaviuda Gains Visibility and Control by Transforming Its Gross-to-Net Process

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Delaviuda

About the company:

Delaviuda Confectionery Group is one of Spain’s leading FMCG companies. With an international presence and a broad product portfolio, the company operates in more than 65 countries, combining tradition, innovation, and operational excellence to drive sustainable, profitable growth.

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How We Helped Delaviuda

In an environment shaped by margin pressure, increasing commercial complexity, and the need for faster decision-making, Delaviuda set out to transform its commercial planning model.

Together, we redesigned its Gross-to-Net process through an integrated solution built on SAP Analytics Cloud. The platform connects commercial planning, financial simulation, and real-time profitability analysis, providing a single, unified view of the business and enabling faster, more accurate, and growth-oriented decision-making.

As a result of this project, Delaviuda has successfully centralized information, automated key processes, and strengthened control over commercial conditions and margins.

Key Benefits

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A single platform to plan, analyze, and simulate commercial scenarios.
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Greater visibility and control over profitability by customer, product, and market.
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Standardized management of pricing, discounts, and complex commercial conditions.
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Real-time profitability analysis from brand level down to SKU level.

The Challenge

Growing market complexity required a new approach to commercial planning. Delaviuda needed to address several key challenges:

  • Consolidate information scattered across multiple systems and processes.

  • Gain a single, end-to-end view of the Gross-to-Net process.

  • Improve the accuracy of commercial and financial forecasts.

  • Increase control over discounts and commercial conditions.

  • Scale a standardized planning model across its product portfolio, including international operations.

El reto - Delaviuda

The Solution

SDG Group designed and implemented an integrated platform based on SAP Analytics Cloud, bringing together actual data, forecasts, and simulations within a single collaborative environment.

The solution includes advanced capabilities for:

  • Detailed commercial planning by customer, product, and country.

  • Pricing and discount management through automated business rules.

  • Dynamic "What-If" scenario simulation to assess the impact of changes in volume, product mix, or sales channels.

  • Real-time margin monitoring and control.

  • Integrated reporting and profitability analysis with full traceability down to SKU level.

  • Centralized governance of data, user roles, planning versions, and processes.

The result is a comprehensive view of the business that enables Delaviuda to anticipate market changes, protect margins, and make decisions with greater confidence.

 

Delaviuda - La solucion

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Download the full success story and discover how Delaviuda transformed its Gross-to-Net process, turning data into a competitive advantage and a driver of profitable growth.