The Data Value Ecosystem

The first chapter in our data journey dives deep into the evolution of the data world: from a linear value chain to a multidimensional information ecosystem. The traditional producer-consumer relationship has evolved into multiple interconnections. Where the same consumer can also be a producer of information and roles and responsibilities are intertwined.

Combine this complex and ever-changing dynamic with the need for managing data as a value-generating asset and we find ourselves with a unique challenge of creating a data-oriented culture.