The past year showed us how critical real-time information is in solving major societal challenges.
Data & Analytics are essential to weathering the storm during periods of disruption and uncertainty and equally important for recovering and leading in the "Next Normal" that will follow.
The ubiquity of social media in our lives provides what is essentially every marketing team's dream: a treasure trove of personal information you can draw upon in order to glean behaviours, interests, needs, and preferences.
