Insights Room

It is a huge challenge to improve an organization's efficiency when it comes to performance management. Most organizations have a base-level performance management system in the technology and IT sector. For example, setting financial goals and looking into KPIs that elevate their businesses forward. Nevertheless, optimizing KPIs according to their needs can be a challenging task.

Despite being a subcategory of the shopping experience, proximity marketing is constantly and rapidly evolving, especially in the recent years of technological advancements. With an evergrowing availability of data spreading between people and companies, this type of marketing within consumer products can lead to a better understanding of behavior from potential customers.

Brands need to work in in-store brand building and activations, to attract new shoppers and defend themselves against competitors.