PCS Logo-Updated

Life sciences commercial teams need intelligence they can trust - and a seamless way to leverage it in the Data Cloud.

Pharma Commercial Intelligence is a Snowflake Native App that lets commercial teams query sales and market data in plain English. Get instant answers straight from governed data in the Data Cloud - no SQL, no BI bottlenecks. Just immediate business impact, built natively on Snowflake. 

Try the free demo on Snowflake Marketplace Connect with our team

The Questions Are Urgent. The Answers Take Days.

Where are we losing share? Which reps need coaching? How is a brand tracking against forecast?

Commercial teams ask these questions constantly. But getting answers still means a manual pull from disconnected systems, reconciliation in a spreadsheet, and a turnaround measured in days.

Pharma Commercial Intelligence brings commercial data - sales, market performance, HCP profiles, and field activity - into one governed model with a natural-language interface on top. Anyone on a commercial team can ask a question and get an answer grounded in that data, in seconds - a fast, tangible way to prove the value of a Snowflake investment. 

See Governed Intelligence in Action

See Pharma Commercial Intelligence in action. Watch the videos below to see how we help transform pharma workflows to increase efficiency, deepen insights, and save time.

Feature 1: Just ask

Get governed answers on market share, TRx, and field activity - in plain English, straight from your Snowflake data. No dashboards. No ticket to analytics.

 

Feature 2: One source of truth 

Sales, claims, CRM, and field activity - unified in one governed foundation on Snowflake. No more stitching systems together before you can see the whole picture. 

 

Feature 3: Save it once

Turn the market-share, TRx, and field-activity reviews you rebuild every week into governed recipes you run in a click - repeatable, shareable, straight from your Snowflake data. 

 

Built for How Pharma Teams Actually Work

A light blue depiction of a home office
Home Office

Stop waiting on custom reports. A KPI dashboard and conversational AI let leadership explore territory and brand performance, identify coverage whitespace, and track forecast attainment - all through natural language.

A blue and purple graph with a trend line going up
Field Management

Coach with clarity. A dashboard of call plan attainment, HCP coverage, and rep activity by territory and segment gives managers the visibility to spot execution gaps. Coming soon: A conversational trained on Field Management to support data exploration and insight discovery.

A woman typing on a laptop
Field Operations

Coming soon: HCP & HCO 360 dashboards empowered by agents to support automated pre-call briefs and next-best-action recommendations will surface what's changed since a rep's last interaction, so they can focus on the accounts that matter most.

Coming Soon: Field Ops Insight Hub

The current release is Home Office–first, with a lightweight dashboard for field management. More is coming for the people in the field themselves, including: 

360° HCP/HCO View

A single view combining prescribing history, engagement history & targeting status. 

Meeting Preparation

Pre-call briefings generated from an HCP's recent activity.

Meeting Debriefing

A fast, guided way to log call outcomes back into the data model. 

What This Means for Pharma Teams

  • Faster time to value — The free demo installs today, with governed answers on sample data right away. No months-long configuration or model training. 

  • Answers that make sense — Responses are grounded in pharma-specific business logic, not generic data summarization. The platform understands pharma terminology because it was built around it. 

  • Root-cause, not just reporting — Go beyond "what happened" to "why it happened and what to do about it." Autonomous root-cause analysis surfaces the drivers behind every trend. 

  • Analysis that scales — Recipes package proven analytical workflows and share them across teams, therapeutic areas, and business units, so a team's best work compounds. 

InsightGEN® Technical Foundation

InsightGEN® is SDG Group's proprietary agentic AI analytical framework - the engine behind Pharma Commercial Intelligence. Built natively on Snowflake Cortex, it adds a governed business-logic layer and a specialized multi-agent architecture on top, so every answer stays accurate, consistent, and cost-efficient without your data ever leaving Snowflake.

SDG Group - Agentic AI Architecture

Key Solution Components

Semantic Layer & Business Knowledge Layer
Semantic Layers

Bridge the gap between business concepts and the underlying data models, providing a single source of truth for naming conventions, metric definitions, and relationships - so business questions can be reliably transformed into the analytic queries needed to retrieve the relevant data.
Business Ontologies

Provide general business knowledge - specific vocabulary, business rules, and criteria - that guides every agentic analysis, thought, and decision. Ontologies turn general-purpose LLMs and agents into business experts with a deep understanding of the specific reality and inner workings of the company.
Business Recipes

Detailed action plans - generated on-the-fly by AI agents or designed by human experts - to tackle a specific business question. InsightGEN®'s engine interprets and executes them, guaranteeing maximum accuracy, consistency, and adherence to corporate guidelines.
Multi-Agent Suite
Orchestrator Agent

Coordinates the end-to-end multi-agent analytical journey - router, supervisor, and planner - managing context, memory, and the final response.
Business Analyst Agent

Translates business objectives into analytical plans and reusable recipes, defining the metrics, comparisons, and steps required.
Data Analyst Agent
Retrieves and analyzes data through governed semantic models, using approved metrics, dimensions, and definitions.
Visual Analytics Agent

Transforms analytical results into clear, decision-ready charts and visualizations that support interpretation and action.

How InsightGEN® Executes an Analysis

  1. Understands the user's business question and analytical objective.

  2. Retrieves the relevant business knowledge, definitions, and rules.

  3. Selects or generates the appropriate analytical recipe.

  4. Orchestrates the agentic execution of the analytical recipe by querying Snowflake through governed semantic models, validating and refining the analysis across multiple steps, and generating the final business narrative, supporting evidence, and decision-ready validations.

     

Advantages

Abstract blue wavy line that repeats itself into the distance
Reusable Business Logic 

Analytical methodologies, business rules, and domain knowledge are codified as reusable assets, consistently applied across teams, users, and commercial use cases.

A light blue lock on a plain background
Reliable by Design

Analyses are grounded in certified definitions, governed data models, and validated methodologies rather than improvised queries - turning data into interpretable information, and AI into business strategy.

A light blue magnifying glass on a plain background
Consistent & Auditable

The same business question follows the same analytical logic, with traceable data access, calculations, recipe execution, and agent activity.

A light blue futuristic data stack on a plain background
Modular & Extensible

Agents, recipes, ontologies, semantic models, and use cases evolve independently, without redesigning the whole solution. INSIGHTGEN is a framework, not a rigid product - it extends as your business grows.

A light blue snowflake on a plain background
Secure & Snowflake-Native

Data remains within the customer's Snowflake environment, inheriting its role-based access controls, governance, and security policies.

A light blue stack of coins on a plain blue background
Cost Effective

InsightGEN® optimizes cost by always choosing the most efficient path, while governance and observability layers keep every decision transparent.

The Data Stays in Snowflake. Period.

Pharma Commercial Intelligence is a Snowflake Native App. It runs entirely inside the existing Snowflake environment. Data never leaves the account, and the InsightGEN® engine uses Snowflake Cortex for all AI processing.

Commercial data maps onto a fixed data model - from whatever systems are already in place - following the load guide in the app's documentation. There's no additional infrastructure to stand up.

Watch the Full Demo

Get Started Today

The fastest way to understand Pharma Commercial Intelligence is to use it. Install the free demo from Snowflake Marketplace and explore governed, multi-agent AI on sample data - no setup, no data of your own required. When it's time to connect real data, SDG Group is your integration partner. 

PCS Logo-Neg-Updated