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To make choosing insurance easier and more transparent, SDG Group has developed ASSAI, an intelligent virtual assistant for the Assaperlo.com portal. Thanks to the power of Generative AI, this tool is able to “read” and interpret complex insurance contracts, translating them into clear and immediate answers for customers. The project thus transforms an often frustrating search process into an intuitive experience, guiding each user towards the policy that best suits their real needs.
ASSAI: AI That Makes Choosing Insurance Easier And Faster
The GenAI-Based Conversational Assistant That Guides Users to the Perfect Policy
Company Information:
Assigeco is one of Italy's largest independent insurance brokers, based in Milan. With over 40 years of experience, the company is a point of reference for more than 100,000 customers across the country. Its innovative B2C portal, Assaperlo.com, is the first and only digital network in Italy that allows users to purchase both insurance and everyday services online, improving the lives of professionals and individuals.
The Challenge
Assigeco needed to overcome the main barrier in the sector: the complexity of insurance contracts, which are often difficult for users to understand.
The goal was therefore to integrate an intelligent assistant into the Assaperlo.com portal to guide customers in choosing products, support consultants in the sales process, and increase B2C business.
The Solution
SDG Group has developed ASSAI, a Generative AI-based chatbot with two specialized engines: A “Selector Engine” to suggest the most relevant products based on user requests, and an “Inspector Engine” to answer specific questions about a selected policy.
This solution provides simple, comprehensive, and accurate answers, generated by analysing a large knowledge base of official documents and informational content.
