23 January 2026 / 01:42 PM

From Mere Assistants to Major Strategists: AI Is Now Making Key Business Decisions

Dive into Data, Analytics, and AI with articles, guides, and real cases that help you turn data into business value.

Artificial Intelligence is no longer simply an aid; it has become a driving force that is transforming complex processes into adaptive, self-learning systems. This new paradigm is redefining leadership by combining human intuition with algorithmic intelligence.

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Until recently, major decisions made in the upper echelons of business were influenced by two essential factors: experience and intuition. As a result, many projects either flourished or faded away.  Modern technologies have since made it easier for companies of all sizes to enhance their internal processes, boosting opportunity and competition in the market. Most recently, the advent of Artificial Intelligence (AI) has brought about an unprecedented level of efficiency. Implementing this technology, however,has proven to be a challenge for some businesses.

 

AI-driven initiatives can fail to get off the ground and deliver real value for several reasons. Challenges range from the technical—such as outdated organisational structures—to the cultural, including uncertainty toward the solutions themselves. Sometimes, companies simply don’t know where to begin. Text generation? Process automation? Workflow improvement? Customer service optimisation? With so many possibilities, defining a path forward can stop implementation in its tracks.

 

One notable advantage of AI is automation. With solutions driven by “AI agents”, companies can cut out unnecessary steps in a workflow, making tasks easier for employees. These agents are essentially AI-powered software systems that autonomously achieve goals and perform tasks. By combining intelligent automation, team collaboration, and autonomous decision-making, businesses can turn complex and time-consuming processes into more sustainable workflows that boost return on investment.

 

In fact, many businesses are now using Agentic AI as a way of future-proofing. The market value of AI solutions has grown exponentially over the past three years. By 2030, the worldwide market for AI is expected to grow well beyond $800 billion.  Additionally, Gartner predicts that 15% of daily business decision-making will be automated by 2028, and roughly 33% of business software will feature AI integrations within the next two years. These figures highlight the growing importance of this technology for businesses.

 

Achieving Goals With Greater Precision

 

Agentic AI offers an advanced approach capable of making autonomous decisions and taking proactive actions to achieve goals, all without the need for direct human intervention. This is becoming an increasingly popular trend, as discussed in our Innovation Radar report.

 

Unlike traditional AI or rule-based automation such as Robotic Process Automation (RPA), Agentic AI represents a radical shift in how we conceive and apply AI in business. It’s not just about improving automated tasks; it’s about transforming entire processes with systems that think, decide, and act on their own. One of the most disruptive aspects of this technology is its ability to continuously learn and adapt through techniques like reinforcement learning, all while requiring minimal or limited human supervision.

 

From a business management perspective, this is advantageous because decisions based on both data and context can now be made in real-time. For example, business owners can increase their chances of success by using a digital assistant that complements their own intuition and experience – two skills that are still essential in the business world, now enhanced with the power of AI.

 

Prudence and the Search for Business Models Before Sounding the Fanfare

 

While Agentic AI offers significant conceptual advantages, in our experience, new technologies must reach a point of maturity before they can provide strategic benefits. After all, approaches we now consider to be widespread - like Big Data - only became popular once their business impact was clear. Sometimes this can take years, and repeated failures can lead businesses to give up on promising technologies pre-emptively. According to current estimates by Gartner, 40% of projects based on Agentic AI will be canceled by the end of 2027. This projection only serves to highlight the importance of establishing sound business cases with measurable returns on investment early on.  By doing so, businesses can avoid wasted time and resources and stay ahead of the competition.



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