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From the moment we wake up each day, we begin to leave behind an enormous data trail. It happens when we engage in our social networks or while we read the daily news. We don’t even need to be awake to generate data. Many people are using devices to track the quality and the length of their nightly sleep.

We’re constantly leaving behind a trail of valuable information for businesses.

As consumers, our data trail multiplies when we interact with the digital world. Imagine a large record of information floating around us that stays with us and increases with every click, comment, like, purchase, and phone call.

Data has always been in our lives. But now - in the age of digital transformation - we have the technology and knowledge to leverage data and to transform it into valuable insights; business insights. Because at the end of the day, data is not created or destroyed, it is transformed.

«Data» is not created or destroyed, it is transformed.

As companies leaders in all industries are aware of how valuable data is to improving business decisions, and they know that a data strategy will help them answer key questions such as: What is the trend in my market and how can we address it? How can we optimize the point of sale placement? What is our demand forecast? Are our clients finding what they need and when they need it? How can we have more accurate budget planning?

But, before these questions can be answered, the data needs to be transformed into strategic assets. Let’s find out how.

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