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Accurate Forecasts and Operational Efficiency for Amadori's Demand Planning

From Fragmentation to Precision: How Data Has Transformed the Supply Chain

Company Information: 

The Amadori Group is one of the leaders in the Italian agri-food sector, with a turnover of €1.72 billion and over 9,300 employees. Since 1969, the company has distinguished itself for its integrated management of the entire supply chain, from feed mills to distribution, guaranteeing high-quality, fresh, and safe food products for millions of consumers.

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A Paradigm Shift in Demand Planning

SDG Group has guided Amadori towards a new product-centric planning model. Thanks to the integration of statistical algorithms and "management by exception" logic, the project has transformed complex data into reliable forecasts, automating standard processes and allowing planners to focus solely on decisions with greater added value.

Main Benefits

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Reduction in systematic error (BIAS) over two weeks, from 15% to 2%, ensuring unprecedented stability in the supply chain.

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Reduction in average absolute error (MAPE). Forecast accuracy improved significantly, with the error rate falling from 30% to 21% compared to the previous year.
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People involved in planning. Operational efficiency has been revolutionised by centralising the process: from a dispersed network of 70 salespeople to a specialised team of just 9 planners.

The Challenges

With over 3,000 references and short delivery times, operational complexity was high.

The previous process, fragmented across 70 sales representatives, generated subjective and misaligned forecasts.

This made it difficult to guarantee maximum product freshness and optimal service levels, critical factors for competitiveness.

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The Solution

SDG Group implemented a unified platform, shifting to a product-centric view.

Thanks to advanced statistical algorithms and "management by exception" logic, the new central team now governs demand with precision, acting as a strategic bridge between the Commercial and Supply Chain areas.

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Want to learn more?

Find out in detail how SDG Group helped Amadori transform its Supply Chain through advanced data analysis.

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