Turn Data into Business Insights in the Consumer Products Industry Brands need to work in in-store brand building and activations, to attract new shoppers and defend themselves against competitors.
How to Understand Consumer Behaviour by Using Cognitive Computing The ubiquity of social media in our lives provides what is essentially every marketing team's dream: a treasure trove of personal information you can draw upon in order to glean behaviours, interests, needs, and preferences.
What-If Analysis: A Data-Driven Method for Strategy Execution To reach their goals, decision-makers need reliable predictive systems to evaluate beforehand the impact of strategic and tactical moves.
