SDG Group won the top spot with an outstanding use case focusing on the Consumer Packaged Goods industry. With this package, a real-life business case scenario with a ready solution can be pushed into the market using SAP Data Warehouse Cloud.

SAP hosted the first successful “Packathon” held in Q1 2021 in EMEA to help partners develop innovations and market ready solutions leveraging SAP Data Warehouse Cloud. A “Packathon” provides the opportunity to kick off and accelerate not just the development but also the go-to-market of a market-ready solution, extending the value proposition of the Intelligent Enterprise based on SAP’s Business Technology Platform.

SDG Group created a package with the main goal to help companies perform sell-out analysis focused on e-commerce channels to easily analyze the Market activity, price evolution, market quotes, product rotation, etc.

A Packathon leads partners with quick time to value from innovation to business impact and go-to-market support through SAP Store and/or SAP-Qualified Partner-Packaged solutions. 

This solution will become part of the SDG Group Commercial Intelligence - Sales & Trade Marketing value proposition, which, together with the many years of experience and business knowledge on this sector, will propel it into a solution accelerator.


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Mar 26, 2021