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Brands need to work in in-store brand building and activations, to attract new shoppers and defend themselves against competitors.

The ubiquity of social media in our lives provides what is essentially every marketing team's dream: a treasure trove of personal information you can draw upon in order to glean behaviours, interests, needs, and preferences.

To reach their goals, decision-makers need reliable predictive systems to evaluate beforehand the impact of strategic and tactical moves.

Effective usage of predictive analytics is only possible in a data-driven organization.

A lean financial planning process is one step in the right direction.

Demand planning and forecasting are not stand-alone processes, but they must be integrated into other aspects of operations to provide value.

Designed to ingest unstructured data generated from a patient’s hospitalization, to combine and deliver them to users at a single access point.

The evolving and changing environment requires companies to adopt more flexible tools.