Halpenfield, a data analytics consultancy based in Milton Keynes, has merged with SDG Group, a business analytics and corporate performance management consulting firm.

Established in 2004, Halpenfield has grown rapidly over the last few years, helping its customers to become data driven and capitalise on the increasing volumes of business data to enable better decisions to be made faster.

With headquarters in Milan, Italy, and a global office network, Halpenfield will now be known as SDG Group UK. 

SDG Group said it was investing in and expanding in European and international markets despite the current political and economic uncertainty. The partnership with SDG Group will enable Halpenfield to accelerate its growth plans.

Heather Beardmore, director and founder of Halpenfield and now chief executive of SDG Group UK, said: "The integration of Halpenfield into SDG Group allows us to create new business offerings, strengthen our current services and will benefit our customers through the advantages of being part of a growing successful international organisation, bringing more than 25 years of experience in innovative data-first consulting practices. Modern data architecture is changing and together we can lead the way." 

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Oct 23, 2019