NXS Market Research Analyser is Now Available on Snowflake Marketplace

If you're a market research analyst, you know the frustration: days spent copying charts into PowerPoint, formatting Excel tables, and customising the same analysis for different stakeholders.

Meanwhile, the strategic questions that could drive real business impact sit unanswered.

That's the challenge NXS Market Research Analyser was built to solve. Now available on Snowflake Marketplace, NXS transforms how organisations turn survey data into strategic intelligence.

The Manual Work Bottleneck

Market research analysts face a persistent challenge: excessive time spent on manual report production rather than strategic analysis. Survey data sits in silos. Stakeholders ask ad-hoc questions that take days to answer. And valuable insights are delayed because the tools can't keep pace with the complexity of modern survey data.

The traditional approach—spreadsheets, static tools, and manual processes—simply wasn't built for the scale and complexity of today's market research demands.

What NXS Delivers

Connect directly to survey datasets in Snowflake. Apply sophisticated crosstab analysis. Create interactive dashboards where stakeholders can explore results, filter by demographics, and drill into specific segments—without technical expertise. Then automatically generate fully-formatted PowerPoint presentations and Excel reports with ease.

All of this happens without moving data, without compromising security, and without requiring analysts to become developers.

Market research teams using NXS report dramatic shifts: time-to-insight drops from weeks to days or hours. Analysts refocus on strategic questions rather than formatting. Stakeholders get interactive portals instead of static PDFs. And data quality and privacy compliance are maintained throughout.

Built Better Together

Why Snowflake

SDG Group has spent 30+ years solving complex data challenges across industries. When we set out to tackle the market research challenge, we turned to Snowflake—a platform we've partnered with for eight years and trust for our most demanding projects. 

Survey data doesn't fit traditional database models. Multi-response answers, hierarchical question structures, and mixed data types (structured, semi-structured, and unstructured) require flexibility at scale. Market research firms also need to serve hundreds of clients with different architectures and support potentially hundreds of thousands of users—all through an interface simple enough for non-technical analysts.

Snowflake's native support for all data types, elastic scalability, and secure data sharing capabilities made it possible to build a solution that addresses these requirements without compromise.

Why SDG Group

NXS represents the combination of Snowflake's cloud data platform with SDG Group's three decades of market research expertise. The result transforms survey analysis from a bottleneck into a competitive advantage—turning raw data into actionable intelligence that drives better decisions across the enterprise.

As a Snowflake Elite Partner in EMEA and a Snowflake Intelligence Launch Partner with more than 200 certified specialists, SDG Group brings deep platform expertise to every solution we build. NXS delivers enterprise-grade performance, security, and scalability while remaining accessible to non-technical users.

Conclusion

The NXS Market Research Analyser is available now on Snowflake Marketplace. Snowflake customers can try, buy, and deploy NXS directly within their existing environment—no separate procurement, no data movement, no lengthy security reviews.

What would your team do with the time they get back?

Visit Snowflake Marketplace to explore NXS today.