AI Imperative in the Middle East
The Middle East is undergoing an AI revolution; but for C-suite leaders, the real question isn’t whether to invest in AI—it’s which solutions deliver measurable impact on revenue, efficiency, and competitive advantage.
With Orbitae, we specialize in AI that moves the needle. Here are four proven solutions helping Middle East enterprises outperform competition in 2025
Marketing Mix Modeling
Maximizing ROI in a Crowded Digital Landscape
The Challenge
- 89% of MENA CMOs list 'proving marketing ROI' as their #1 challenge for 2025
- Rising ad costs and fragmented channels make budget allocation a guessing game.
Our AI Solution
Orbitae’s Marketing Mix Modeling (MMM) eliminates guesswork by:
- Using simulators and optimizers to adjust marketing budgets and implementing strategies that maximize ROI and improve overall performance.
- Developing time series models for baseline sales estimation and Adstocks
- Forecasting ROI changes in real time by running controlled experiments that adapt to evolving conditions
Gena Suite®
Boosting Productivity Without Adding Headcount
The Challenge
- Employees waste 4+ hours per week on repetitive tasks.
Our AI Solution
The Gena Suite deploys a team of AI assistants that:
- Automate routine workflows and your recruitment efficiency with AI-powered assistants that analyzes CVs
- Facilitate the understanding of your portfolio of services and making it easier to find use cases and references
- Generate code, identify bugs and execute quality assurance tests internally
- Contracts review, summarization, and assess contracts efficiently, Highlighting risky terms and identifying clauses that conflict with company policies
INSIGHTGEN®
Turning Data into Boardroom-Ready Decisions
The Challenge
- MENA’s data volume is growing 45% year-over-year.
- Executives spend 10+ hours weekly manually analyzing reports.
Our AI Solution
INSIGHTGEN supercharges decision-making by:
- Automating report generation through natural language conversational and reporting interfaces (transforming raw data into one-click insights).
- Ensuring 100% compliance with regional data regulations.
- AI-Driven insights that are built on your company’s narrative and adapting to industry-specific logic (finance, retail, healthcare, etc.).
Next Best Action (NBA)
Personalizing Engagement at Scale
The Challenge
- Generic outreach has a 12% response rate in the UAE vs. 48% for hyper-personalized actions.
- Generic sales approaches lead to missed revenue opportunities.
Our AI Solution
Next Best Action (NBA) leverages AI to:
- Recommend hyper-personalized sales next moves (highlighting best channel for each customer, best time and best content.. etc.)
- Optimize engagement timing based on customer behavior
- Provide models that can estimate the expected no. of sales and
- Prediction of the likelihood of customers’ consumption of products
References:
- SAP Survey, AI enabling long-term Growth in UAE
- IDC, "MENA Data Trends 2025"
- HBR, “The Automation Paradox: Why More AI Leads to More Human Work"
- Gartner, "CMO Spend Survey – Middle East 2024”