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Success Story: Ashfield Engage

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Ashfield Engage Empowers Field Sales to Grow Market Share Based on Data

About the company: 

Ashfield Engage creates personalized, impactful experiences for all healthcare audiences, wherever they are. Our unique engagement models are underpinned by human connections, customer-centric technology, and adaptive analytics.

We support healthcare industry partners from large pharma and biotech to emerging biopharma, medical devices, health plans and providers.

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How SDG Group helped Ashfield Engage

Discover how SDG Group helped Ashfield Engage, creating a highly effective solution for evaluating and determining strategic changes, with the flexibility to respond rapidly to the ever-changing needs of the sales force.

Main Benefits

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A visual, flexible, and interactive application built on Qlik technology to validate, refine and monitor sales targeting and tactics, empowering their sales teams to increase market share and maximize ROI 
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An application accessible to all Ashfield Engage users: home office teams, regional directors, and district managers 
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Two rounds of Qlik training provided to Ashfield Engage’s team: (1) Qlik Sense navigational training, and (2) Application-specific training 

THE CHALLENGE

 
Managed a seasonal, rapid selling cycle spanning 100 days while ensuring data quality with multiple sets of transactional data from various vendors.
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THE SOLUTION

Creating a solution that’s highly effective in evaluating and determining changes in strategy and direction
Having the flexibility to respond to the ever-changing needs of the sales force with rapid response time

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Want to learn more?

 

Discover how SDG Group helped Ashfield Engage, part of Inizio Engage. Inizio is a strategic partner for health and life sciences with a full suite of medical, marketing, advisory and engagement services. 

Download the full success story now!

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