The Data Trinity is three qualities that companies need to have to move through each phase of the data life cycle successfully:

Leadership, Data Culture, and Strategy

Leadership: It is needed so that all employees use data to make decisions instead of intuition or experience.

Data Culture:  Data must be the second language of the company, and all employees must be able to read, work, analyze, and discuss data. These skills are also known as “Data Literacy.”

Strategy: A strategy has to be in place for analysis, planning, measuring, and monitoring. As Sun Tzu said in “The Art of War,” his famous dissertation on military tactics and strategies, “Tactics without strategy is the noise before defeat.”