Every year, companies have thousands, even millions, of interactions with customers. Companies care deeply about the quality of those interactions and invest heavily in effective Web sites and in responsive call centers and efficient customer care department.

Many more companies ignore what makes people tick, they fail to recognize the psychological discomfort customers experience when faced with a problem.

SDG’s cognitive computing-driven models use those principles to improve customers’ satisfaction significantly, with no incremental costs or fundamental changes in people or infrastructure.


Many industries could benefit by breaking down frontline transactions and rebuilding them with behavioral and experiential principles, companies could systematically achieve rapid, measurable improvements in customer satisfaction.

Nowadays it’s easy to collect and store a big amount of data, but unstructured ones can be out of range for traditional RDMS. SDG offers flexible solutions to map and manage new types of information coming from uncoded sources and open data exploiting hidden information "behind the mass."