Improving decision-making by enabling data exploration

As data is becoming more and more complex, users require new functions to be able to easily access and prepare their data for complex analysis. Visual Data Discovery is the process of using visualizations to get insight more quickly: it allows better decision-making by enabling the exploration of data through interaction with charts, images and graphics.

Processes such as mashing of multiple data sources and in-memory computing allow visualizations to be effective and real time, while the exponential growth of data has made their use fundamental in many companies and organizations. Taking advantage of our brains’ pattern recognition capabilities to digest information at a glance, it enables decision-makers to rapidly see major trends or risks.