Turning people from all over the world into paying customers

IoT, Social Media and E-Commerce are becoming increasingly intertwined in our personal and professional lives. E-commerce is thriving, but players need to stay updated because of continuous changings: from the device usage becoming always more important to the still open physical vs online debate; From the continuous rise of video to the widespread availability of mobile apps and marketing contents.

A central role in the e-commerce revolution is represented by the social media landscape and operating environment, that have shifted to something unrecognizable, even when looking back to few years ago. Business and social media have integrated through the development of social product stores, chatbots that facilitate purchase decisions and review platforms. Due to these integration features, social media also allows to turn people from all over the world into paying customers with the use of social media marketing.