Loro Piana

Loro Piana is an italian clothing company specialising in high-end, luxury cashmere and wool products.

Originally from Trivero (a textile district in north Italy), the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century. In the second half of the century, the family moved its activity to Valsesia and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century.

Loro Piana was established, in 1924, by Pietro Loro Piana. In the post-war period, his nephew Franco took over the company and moved it into the international high fashion markets.

On July 8, 2013, LVMH have purchased 80% of Loro Piana for €2 billion, the rest of shareholding remaining in Loro Piana family's hands.